Marketing strategies
designed ro realize rapid pan-European, EMEA, and global
success
The new economy has changed the rules – even for ICT.
By necessity, all ICT manufacturers are now required to
quickly market their products on a global basis or risk
losing marketing momentum and their cachet. While a unified,
dynamic global strategy is the goal, even before compensating
for the stage of a specific product within its sales cycle,
cultural differences and differences in area-specific competitive
landscapes, a strategist must make adjustments for differences
in levels of economic development, potentially incompatible
business environments, and dissimilar industry channel support
infrastructures. This isn’t as daunting a task as
the last sentence appears to imply. Nor, does it need to
be an extended or expensive process, but a good strategy
and executable business plan are absolutely essential for
global marketing success. It makes little difference how
effective one is one’s home market or how good one’s
technology is. These factors do not mandate global marketing
success – unless one has a dynamic and effective global
marketing strategy and business plan.
The dynamic strategies and business plans must be designed
to work within the variegated business models that differ
by global regions, all of which must have an inherent sensitivity
to the customer. The sophistication of the customer will
no longer permit the one-way marketing of the past. Fortunately,
the tools exist for forward-thinking organizations to ‘close
the loop’ and enter into a new era of daily learning
between global organizations and their customers.
Takan can help you:
 Devise
dynamic strategies
We can devise strategies that recognize and capitalize upon
new opportunities as they emerge from the marketplace, positioning
the enterprise for maximum market penetration and optimum
gains in market share
Transform marketing strategies from set piece analyses into
dynamic data-driven tools for change
We can propose mechanisms that will utilize real-time market
data, mined from all corporate activities and supplemented
by reliable external source material to monitor and map
competitive area landscapes, identifying emerging opportunities
and threats, thereby minimizing risk and enhancing shareholder
value.
Make marketing more responsive to the ever-changing nature
of today’s economy
We can assist your marketing efforts to become more flexible
in and responsive to the shifting markets that characterize
the emerging E Commerce universe, helping them to use the
new dynamic tools to achieve a new cross-corporate integration
with partners and customers
Develop and, if required, implement new business capabilities
We can plan and help you execute your strategies for partnering
and/or product launches with area distributors, resellers,
integrators, consultancies and OEMs, enabling your enterprise
to take advantage of strategic opportunities that may require
our differentiated and unique capabilities and expertise.
Takan associates are very well connected within the European
ICT industry and with key academic institutions, permitting
the leveraging of the la test marketing tools and tactics.
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